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Funnel Fabric

A data layer orchestrating your teams, AI, and external tools across the renter journey.

Integrate

Open by design

Plug your vendors and proprietary tools into Funnel. As the rest of the category moves toward closed, walled-off ecosystems, forcing operators to choose between new software and the integrations they depend on, Funnel is staying open on purpose. Connections enable action across systems, via the in-app assistant or Workflow Studio triggers. Funnel is the renter-facing foundation your stack runs on, without having to sunset your preferred partners.

Orchestrate

Orchestrate your AI + human teams

Rather than confine you to a predetermined workflow, Funnel's Workflow Studio gives you the power to build one that matches your SOPs, yourself, in a self-serve builder inside the CRM. Blend AI communications with human touchpoints in a single journey, adapting to real renter behavior instead of a fixed schedule. The result: renter experiences that convert more prospects and retain more residents.

Configuration and guardrails

A lease-up community and an affordable housing property shouldn't sound or operate the same. Modes make Fenix, Funnel's AI, context-aware, adapting what it prioritizes, how it communicates, and what success looks like for each one. Optimize for tours in a conventional community, eligibility guidance in an affordable one. All configurable, so you run your portfolio, your way.

Smart routing every time

How do you know when AI should step in, or a person should? Intent Router analyzes, orchestrating humans and AI, harmoniously. It reads what's being asked, determines whether Fenix can answer now or a person needs to, and hands off with the context to pick up right where the resident left off, no more manually reading, sorting, and reassigning every message that comes in.

Partner overview

Funnel integrates seamlessly with your current PMS...

Yardi

Funnel’s integration with Yardi is our oldest and strongest, including Yardi Voyager and RentCafe. We push all information to Yardi, including pricing and availability, in real-time. This integration is trusted by many of Yardi’s largest customers.

Learn more!

Yardi Voyager + RentCafe

The strongest integration, take care of renters with a solution built for renters (and let your PMS handle the accounting, budgets, and maintenance)

Our integration with Yardi is our oldest, and strongest integration to date. Funnel pushes all information in real-time to Yardi, and pulls information from Yardi at various intervals (as it is available from Yardi). See the table to understand the cadence of information flowing between the two solutions to ensure seamless, accurate information and tracking.

Yardi x Funnel feeds

  • Pulls in unit pricing and availability at each property from a PMS endpoint.
  • Typically contains a list of units, pricing, availability status, date available, and sometimes amenities, square footage, and photos.
  • Feeds parse (run) hourly. When the parse data is pulled from the endpoint, and it is parsed based on the parameters set on the feed. Then, unit information is updated in Funnel.
  • Pricing and availability sync in real time for quoting purposes.

Unit availability vs. resident statuses

  • Unit availability and resident status are determined from the PMS’ feed.
Content
Type
Cadence
Prospect Card Info / Creation
Push
Real Time
Appointments Add / Change
Push
Real Time
Communications In / Out
Push
Real Time
Guest Card Status Change
Pull
~20 minutes
Ongoing Resident Update
Pull
~20 minutes
Unit Availability
Pull
Hourly
Unit Pricing
Pull
Hourly
Historical Active Guest Cards
Import
Once (rec. 14-30 days, max 90)
Historical Residents
Import
Once

RealPage

Funnel’s RealPage integration includes RealPage Onesite and RealPage Contact Center. Funnel pushes all information, including pricing and availability, in real-time to RealPage. This integration features a robust resident sync functionality.

Learn more!

RealPage OneSite + Contact Center

Robust integration keeps information flowing between solutions

Our integration with RealPage is robust and is trusted by some of the leading and largest companies in the multifamily industry. Funnel pushes all information in real-time to RealPage, and pulls information from Realpage at various intervals (as it is available from RealPage). See the table below to understand the cadence of information flowing between the two solutions to ensure seamless, accurate information and tracking.

RealPage x Funnel feeds

  • Pulls in unit pricing and availability at each property from a PMS endpoint.
  • Typically contains a list of units, pricing, availability status, date available, and sometimes amenities, square footage, and photos.
  • Feeds parse (run) hourly. When they parse data is pulled from the endpoint, and it is parsed based on the parameters set on the feed. Then, unit information is updated in Funnel.

Unit availability vs. resident statuses

  • Unit availability and resident status are determined from the PMS’ feed.
Content
Type
Cadence
Prospect Card Info / Creation
Push
Real Time
Appointments Add / Change
Push
Real Time
Communications In / Out
Push
Real Time
Guest Card Status Change
Pull
~20 minutes
Unit Availability
Pull
Hourly
Unit Pricing
Pull
Hourly
Historical Active Guest Cards
Import
Once (rec. 14-30 days, max 90)
Historical Residents
Import
Once

Entrata

Our newest integration with Entrata establishes Funnel as a truly PMS-agnostic solution. Funnel pushes all information in real-time to Entrata.

Learn more!

Entrata

A flexible and growing integration to support every tech stack

This is Funnel’s newest integration, which gives Funnel the benefit of being a fully PMS-agnostic solution. Deep integrations with property management software providers allows operators to build a flexible tech stack to delight renters and teams, and create efficiencies for operators. Funnel pushes all information in real-time to Entrata, and pulls information from Entrata at various intervals (as it is available from Entrata). See the graphic below to understand the cadence of information flowing between the two solutions to ensure seamless, accurate information and tracking.

Entrata x Funnel feeds

  • Pulls in unit pricing and availability at each property from a PMS endpoint.
  • Typically contains a list of units, pricing, availability status, date available, and sometimes amenities, square footage, and photos.
  • Feeds parse (run) hourly. When the parse data is pulled from the endpoint, and it is parsed based on the parameters set on the feed. Then, unit information is updated in Funnel.

Unit availability vs. resident statuses

  • Unit availability and resident status are determined from the PMS’ feed.
Content
Type
Cadence
Prospect Card Info / Creation
Push
Real Time
Appointments Add / Change
Push
Real Time
Communications In / Out
Push
Real Time
Guest Card Status Change
Pull
Hourly
Unit Availability
Pull
Hourly
Unit Pricing
Pull
Hourly
Historical Active Guest Cards
Import
Once (rec. 14-30 days, max 90)
Historical Residents
Import
Once

...and the rest of your tech stack.

Airbnb

Short-term rental marketplace for flexible, furnished unit listings.

Amelia

Conversational AI that answers prospect and resident inquiries by chat and voice.

Anyone Home

Contact-center service managing prospect communication across call, text, and chat.

Apartment Advisor

Rental marketplace for comparing apartments, prices, and availability.

Apartment List

Rental marketplace that matches renters through preference-based search.

ApartmentRatings

Renter review site for comparing resident ratings of communities.

Apartments.com

One of the largest apartment listing networks for advertising vacancies.

ApartmentSearch.com

CORT rental listing site that rewards renters for using it.

BetterBot

AI leasing assistant that engages prospects and schedules tours automatically.

BlueMoon

Standardized electronic lease forms and e-signatures for multifamily.

CheckpointID

Scans and verifies prospect IDs to prevent leasing fraud.

Domu

Chicago apartment marketplace with every listing reviewed by a person.

Dwellsy

Large, free rental marketplace built on organic, non-pay-to-play search.

Engrain

Interactive property maps and unit-level data visualization with SightMap.

Entrata

All-in-one property management operating system for multifamily operators.

Gmail

Google's email and calendar for sending and logging leasing communications.

Jonah

Builds premium, fully-integrated marketing websites for multifamily communities.

Microsoft Azure

Microsoft identity and single sign-on for secure staff login.

Okta

Single sign-on and identity provider for secure, centralized access.

OLR

New York City listing data platform used by brokers and landlords.

Outlook

Microsoft's email and calendar for syncing leasing messages and appointments.

Perq

AI marketing platform that nurtures and converts apartment website leads.

Plaid

Securely connects bank accounts to verify applicant income and assets.

Pynwheel

Interactive leasing touchscreens, property maps, and self-guided tour apps.

Rainmaker

Demand-based pricing and revenue management for data-driven rents.

RapidSoft Solutions

Craigslist ad posting, scheduling, and lead-tracking for apartment marketers.

RealPage

Property management platform with leasing, accounting, and contact-center tools.

RealPage Contact Center

Outsourced answering service for prospect and resident calls, chats, and emails.

Realtor.com

Major real-estate and rental portal for advertising apartments.

Rentable

Online apartment marketplace for searching and listing rentals nationwide.

Rently

Self-guided touring and smart access for unattended unit tours.

RentPath

Network of rental listing sites including Rent.com and ApartmentGuide.

RentSync

Multifamily marketing platform for listing syndication, websites, and leads.

Repli

Multifamily websites and digital marketing through its MultiHub platform.

ResMan

Property management and accounting platform for multifamily and affordable housing.

Rooof

Automates apartment listing posts and reposts to Craigslist and classifieds.

Salesforce

Leading CRM for managing relationships, pipelines, and communications.

SightPlan

Maintenance and operations platform for work orders and inspections.

SmartRent

Smart-home and access control that powers self-guided apartment tours.

StreetEasy

New York City rental marketplace for listing and finding apartments.

Tour24

Self-guided tour app that lets prospects tour on their own schedule.

TransUnion

Applicant screening with credit, criminal, and background checks.

WebListers

Posts apartment listings to Craigslist and other classified sites.

Yardi

Property management and accounting suite with the RentCafe marketing and leasing platform.

YieldStar

RealPage's automated pricing tool that recommends optimal unit rents.

Zillow

Leading online real-estate marketplace for syndicating apartment listings.

Zumper

Online rental marketplace for searching and applying to apartments.

Amelia

Conversational AI that answers prospect and resident inquiries by chat and voice.

BetterBot

AI leasing assistant that engages prospects and schedules tours automatically.

Perq

AI marketing platform that nurtures and converts apartment website leads.

RapidSoft Solutions

Craigslist ad posting, scheduling, and lead-tracking for apartment marketers.

Rooof

Automates apartment listing posts and reposts to Craigslist and classifieds.

WebListers

Posts apartment listings to Craigslist and other classified sites.

Gmail

Google's email and calendar for sending and logging leasing communications.

Outlook

Microsoft's email and calendar for syncing leasing messages and appointments.

Anyone Home

Contact-center service managing prospect communication across call, text, and chat.

RealPage Contact Center

Outsourced answering service for prospect and resident calls, chats, and emails.

Entrata

All-in-one property management operating system for multifamily operators.

RealPage

Property management platform with leasing, accounting, and contact-center tools.

ResMan

Property management and accounting platform for multifamily and affordable housing.

Yardi

Property management and accounting suite with the RentCafe marketing and leasing platform.

Rainmaker

Demand-based pricing and revenue management for data-driven rents.

YieldStar

RealPage's automated pricing tool that recommends optimal unit rents.

TransUnion

Applicant screening with credit, criminal, and background checks.

Pynwheel

Interactive leasing touchscreens, property maps, and self-guided tour apps.

Rently

Self-guided touring and smart access for unattended unit tours.

SmartRent

Smart-home and access control that powers self-guided apartment tours.

Tour24

Self-guided tour app that lets prospects tour on their own schedule.

Microsoft Azure

Microsoft identity and single sign-on for secure staff login.

Okta

Single sign-on and identity provider for secure, centralized access.

Apartment Advisor

Rental marketplace for comparing apartments, prices, and availability.

Apartment List

Rental marketplace that matches renters through preference-based search.

ApartmentRatings

Renter review site for comparing resident ratings of communities.

Apartments.com

One of the largest apartment listing networks for advertising vacancies.

ApartmentSearch.com

CORT rental listing site that rewards renters for using it.

Domu

Chicago apartment marketplace with every listing reviewed by a person.

Dwellsy

Large, free rental marketplace built on organic, non-pay-to-play search.

OLR

New York City listing data platform used by brokers and landlords.

Realtor.com

Major real-estate and rental portal for advertising apartments.

Rentable

Online apartment marketplace for searching and listing rentals nationwide.

RentPath

Network of rental listing sites including Rent.com and ApartmentGuide.

StreetEasy

New York City rental marketplace for listing and finding apartments.

Zillow

Leading online real-estate marketplace for syndicating apartment listings.

Zumper

Online rental marketplace for searching and applying to apartments.

Airbnb

Short-term rental marketplace for flexible, furnished unit listings.

BlueMoon

Standardized electronic lease forms and e-signatures for multifamily.

CheckpointID

Scans and verifies prospect IDs to prevent leasing fraud.

Engrain

Interactive property maps and unit-level data visualization with SightMap.

Jonah

Builds premium, fully-integrated marketing websites for multifamily communities.

Plaid

Securely connects bank accounts to verify applicant income and assets.

RentSync

Multifamily marketing platform for listing syndication, websites, and leads.

Repli

Multifamily websites and digital marketing through its MultiHub platform.

Salesforce

Leading CRM for managing relationships, pipelines, and communications.

SightPlan

Maintenance and operations platform for work orders and inspections.